Three major achievements
b) We demonstrated to tens of thousands (apparently up to 20 Million people) that Social Media is a serious way to collaborate across an entire continent and allows to achieve results in extreme short period of time at an unprecedented low cost: no travel expense, absolute minimal administrative overhead and on top: next to no environmental deficit.
c) We demonstrated on a broad level that with initiative and courage combined with an open and democratic society – everybody’s contribution does make a difference.
Educate social media professionals across Europe gaining the skills necessary to quickly expand what we started. We trust we can educate at least 2-5 professionals in each EU country that can in turn educate others down the road and lay the foundation for a homogeneous understanding how social media can create measurable business improvements and create new jobs as a result. We have already over 20 applicants from 7 EU countries who are interested in such a program.
Create and roll out an initiative that inspires more than 1,000 business leaders across all 27 member countries expanding their export capabilities by leveraging social media, creating success stories others can follow and new jobs based on the expanded business. During the conference we have so far 5 businesses who would like to benefit from that.
Initiate a business competition where at least 500 business leaders compete for best possible customer experience, creating business advocates and inspire other business leaders to follow. It is also essential that we not only help entrepreneurs to start a business but equally important grow a sustainable business operation and jobs.
Involve the public sector, such as local authorities, chamber of commerce, unions, local EC outlets in the above initiatives so that we get additional local support on one side and the public sector is “learning by doing” the effects of social media. Also during the conference we saw interest from participants from the Sweden, Spanish and UK government to participate.
Cooperate with large enterprises who also want to grow their business in the mid market and are interested in sponsoring a significant amount of money for a pan European awareness campaign that provides the needed visibility to make as many companies as possible aware of the advantages of a single digital market. We have also here some larger enterprises considering to support the initiative.