*Mission Growth: Europe at the Lead of the New Industrial Revolution...*

Europe is facing a severe economic crisis. But this situation and the changes are also an opportunity. We cannot let our industry simply leave Europe. It is a significant contributor to the real economy producing real values. Now, all efforts need to be undertaken to secure a modern, resource efficient, competitive and robust industry in Europe.

Europe's economy cannot survive in a sustainable way without a strong and profoundly reshaped industrial base. New technologies have dramatically changed our life and our economy in the past 20 years. Political systems collapsed, new players emerged on the markets, as well as new materials, new technologies and workers who are better skilled than ever. The wind of change is blowing at a time when Europe is facing a severe economic and social crisis. But this situation and the changes are also an opportunity. Politics should play its part in seizing it, aiming straight at a new industrial revolution. We cannot let our industry simply leave Europe. It is a significant contributor to the real economy producing real values. Now, all efforts need to be undertaken to secure a modern, resource efficient, competitive and robust industry in Europe. Along with the need to create new jobs and boost our competitiveness, we have to tackle other vital challenges: the ageing of people in Europe whilst the world population is growing; increasing pressure on raw materials and energy supplies; the need to counter climate change and preserve ecosystems. Therefore we need an industrial revolution. 

The new industrial revolution – The vision

The new industrial revolution should lead towards the gradual substitution of hydrocarbons as our main source of energy, and towards a more efficient and sustainable use of our resources. More in general, our economy as a whole is going through major transformations, with new production techniques based on digital technologies, advanced materials, key enabling technologies, space, robotics, renewable energy, recycling and reuse of raw materials.

This revolution will affect many economic sectors: manufacturing, services, energy, raw materials, transport, construction, and chemicals; and it will be accompanied by technological innovation and the creation of new professional figures, such as:

• New materials and nanotechnologies can provide adequate substitutes to rare earths and make renewable sources of energy less expensive and more efficient and we can reuse wastes as new sources of energy.
• Making the electric car a mass consumption good, with costs and performances comparable to those of traditional vehicles, but with 0 emissions as they will use renewable energy.
• Buildings can dramatically consume less energy and become producers of energy.
• Thanks to developments in the space industry, our transport and electricity transmission systems will be "smarter".
• The factories and the cities of the future will impact less in terms of emissions, but provide a higher living quality and higher job satisfaction.
• Digital technology, creativity and design will revolutionize the production of goods and services.
• Innovations in the chemical sector and biotechnologies are the only way to create sustainable and competitive biofuels.
• We will have many new small economic players, new entrepreneurs running smart start-ups, as they will provide the creative power, the ideas and innovations which we need to speed up the transition to the Third Industrial Revolution.
• Europe needs to exploit the business opportunities resulting from the transition to a more sustainable, resource efficient and low carbon economy. In particular, we need to ensure that industrial, climate, energy, environmental and other relevant policies provide consistency, coherence and certainty and create the right conditions for innovation.
  
  
  LA SUITE :
  http://ec.europa.eu/enterprise/newsroom/cf/itemdetail.cfm?item_id=5968&lang=en&tpa_id=0&displayType=news&nl_id=1019
  
  
  "Winston Churchill said: The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty. I am an optimist. Today's economic crisis and other societal issues are formidable challenges. They should also be seen as the opportunity for a positive change, as the chance to attract new demand for goods and services and to create more jobs". 
  
  
  
  

  Bien à vous,

  @Morgane BRAVO
  

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