HUB*UNION EUROPEENNE*EUROPÄISCHE UNION*EUROPEAN UNION*UNION EUROPEA* EUROPIONEERS By Morgane BRAVO: *REPORT 2: EuroPCom2014*

*REPORT 1 : EuroPCom 2014*

Compte-Rendu 1 :

Link : http://unioneuropeenne.blogspot.fr/2014/10/report-europcom-2014-1_27.html

Workshop C1 :

"The soft power of
public diplomacy".

Jean-Christophe Gallien, Robert Govers, David Tunney
Crédit Photos©Morgane BRAVO

As a part of their international strategy, more and more countries, regions and cities are investing in public diplomacy. Through communication and branding activities, cultural and educational cooperation and civil society initiatives, they are seeking to strengthen their international reputation and defend their trade, tourism and other national interests. What are the recent developments and latest trends in this field? What is the potential for regions and cities, and for the EU as a whole? What is the role of government communicators in this domain?

Moderator:
• David Tunney, Team Leader New and Social Media, European External Action Service

Speakers:
• Robert Govers, Co-editor of “Place branding and public diplomacy”, Managing Research Partner Good Country Index, Belgium
• Jean-Christophe Gallien, Associate Professor, Paris 1 La Sorbonne University, CEO JCGA, France

EuroPCom 2014 : "The soft power of public #diplomacy"

Link : http://diplomacydigital.blogspot.fr/2014/10/europcom-2014-soft-power-of-public.html

"The soft power of public diplomacy".

Intervention de Jean-Christophe Gallien, Associate Professor,
Paris 1 La Sorbonne University, CEO JCGA, France

Intervention de Robert Govers, Co-editor of “Place branding and public diplomacy”, Managing Research Partner Good Country Index, Belgium.

Workshop H2 :

"Media partnerships"

Public authorities often work in structured partnerships with the media at local, regional, national or EU level to support government communication. The degree to which they cooperate depends on the political and media model of each country, and can take different forms, including editorial cooperation between journalists and government services and sponsored thematic programmes. What is the impact of these media partnerships? What elements make a partnership successful? How can journalistic independence be reconciled with the authorities’ own communication ambitions?

Moderator:
• Stefano Menichini, Editor-in-chief “Europa”, Italy Speakers:

*Manfred Matticka, Project leader, ORF Carinthia, Austria.
*Alain Dumort, Head of Unit for Media Networks and Contracts, European Commission.
*Miguel Ángel Pérez Heredia, Director-General of Communication, Regional Government of Murcia, Spain.
*Geert Baetens, Head of Communication, Flanders Department of Foreign Affairs, Belgium.
*Christophe Leclercq, Founder, Euractiv.

Intervention de Christophe Leclercq, Founder, Euractiv.

*Intervention de Miguel Ángel Pérez Heredia, Director-General of Communication, Regional Government of Murcia, Spain.
Link (es) : https://www.youtube.com/watch?v=l-N7a0B3CF4

Réponses : Alain Dumort, Head of Unit for Media Networks and Contracts, European Commission...

Introduction to the workshop "Europe in images"

Europe in images
par Wolfgang Petzold.

Plenary closing session :
"The promise of a new narrative".

The plenary closing session will summarise the main strands of the conference, with a specific focus on the future narrative for the European Union. What values, stories, media and participatory approaches can form the basis of the EU communication strategy for the next years? How can communicators at national, regional and local levels contribute to reach the ambitions?

Moderator:
• Karen Coleman, journalist, Ireland Speakers:
• Per Nyholm, journalist and analyst, Jyllands-Posten, Denmark
• Marco Zatterin, EU editor, La Stampa, Italy.

Intervention de Per Nyholm (Jyllands-Posten) at the Committee of the Regions.

Intervention de Marco Zatterin (La Stampa) at the Committee of the Regions.

VINE

Workshop "The soft Power of #PublicDiplomacy" @rgovers