Equality Pays Off

To ensure its success, every company needs to recruit skilled employees. Especially in times when businesses are challenged by a lack of well trained workers, they need to seize every opportunity to uncover hidden labour market potential.

This is the reason for launching the "Equality Pays Off" initiative. The aim is to help companies achieve sustainable business success by gaining access to untapped female talent.

The chart shows a map of 34 European countries: the 27 EU member states, the candidate countries Serbia, the Former Yugoslav Republic of Macedonia and Turkey, the acceding country Croatia and the member countries of the European Economic Area: Norway, Iceland and Liechtenstein.

In total, 34 countries are targeted by the "Equality Pays Off" initiative.

The Challenge

The European population is shrinking and ageing. The result is a decrease in the number of suitably qualified people available on the job market.
In a globalised economy, Europe needs high-quality products and services to keep ahead of its competitors. At the same time, businesses face the challenge of ever more complex technologies.

The Solution

Companies must broaden their employee base. Making better use of the female talent pool is a promising approach. Statistics have repeatedly shown that the labour force potential of women is not being adequately utilised:

Only 59% of women participate in the labour market as opposed to 70% of men. (see: Eurostat, 2011)
34% of women work part-time compared to 8% of men. (see: Eurostat, 2013)
More than six million women in the European Union state that they cannot work full-time due to family responsibilities. (see: European Foundation for the Improvement of Living and Working Conditions, 20120, p.3)
Only 16% of board seats at Europe’s largest companies are filled by women. (see: European Commission, database on women and men in decision making, 01/2013)
On average, women earn 16% less than men. (see: Eurostat, 2010)
Although women are more likely to have a qualification in tertiary education – 25% of women compared to 22% of men – on average, they earn less than men and are less represented in management positions. (see: Eurostat, 2011)